If you told ninth-grade me I'd grow up and start a matcha company, I would've said,"Honestly? That tracks." The first time I ever ordered matcha, I had absolutely no idea what it was. I was in the ninth grade, standing in a Starbucks line behind a woman who, in my memory, had her entire life figured out. She was impossibly chic. Fresh bouncy blowout. Birkin 25 in hand. Huge diamond ring. Baby on her hip and her phone to her ear as she spoke about sending files when she gets to the office. The kind of woman who looked like she had somewhere important to be. She confidently ordered something green I'd never seen before. When it was my turn, I pointed at her and said: "Can I have one of whatever she just ordered?" And just like that, I became a matcha drinker.

Years later, life looked very different than I imagined. My husband retired from the NFL. I became a mom. I found myself in a season where everything was changing at once. And somewhere between football ending, motherhood beginning, and figuring out what came next, I started building Monty. Not because the world desperately needed another matcha company. Trust me, we have enough of those. I built Monty because I couldn't find a matcha brand that felt like it belonged in my life. The matcha was usually okay. Everything felt like it belonged in a wellness aisle, a yoga studio, or a doctor's office. Meanwhile, I wanted something I'd be excited to leave sitting on my counter. Something beautiful. Something elevated. Something that felt a little more "favorite handbag" and a little less "health supplement" with superior flavor. So I made it.

I created Monty Matcha because contrary to popular belief, not everything needs to be earned. Sometimes you can just have the matcha. Thanks for being here. Welcome to your Monty Era.

— Elle aka "The Matcha WAG"

Founder, Monty Matcha